The digital landscape is changing frequently, and privacy is constantly the main focus, both when it comes to legislation and technological development. In 2018, GDPR came into effect, a new and stricter privacy legislation. Companies around the world had to adjust their data privacy processes. When it comes to marketing, stricter requirements were set for consent as a basis for processing personal data. GDPR was just the beginning, and now Apple is next in line with its iOS 14 update.
Are you an iPhone owner? With the latest iOS 14.5 update and the AppTrackingTransparency (ATT) framework it implements, there will be greater transparency around tracking that happens in apps. ATT will give you a better understanding of how each app uses your data and gives you the ability to choose whether you want to be tracked or not. This means that all apps will now request tracking permission and you can turn the tracking on and off at any time in the privacy settings either per app or for everyone together. You choose whether you want to share your location, your photos, your microphone and your camera. Apple says iOS 14 gives you more control over the data you share, and more information about how it is used.
What consequence does this have for Facebook?
As a private person, you generally have greater control over your data, but as an advertiser, the update will have an impact on your Facebook campaigns. As a consequence, Facebook came up with changes under their AggregatedEventMeasurement (AEM). AEM limits, aggregates and delays data. This entails changes for everyone who advertises with Facebook when it comes to campaign setup, targeting, measurement and reporting of Facebook campaigns.
If you have active Facebook campaigns, you can read more in our FAQs. You can be sure that we at Ticketmaster are a partner for you through these changes.
You can read more about the iOS update and Apple’s privacy changes here.
Information from Facebook about advertising and reporting can be found here.
Information from Facebook about how this affects pixel tracking can be found here.